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Open Innovation And Digital Marketing: A Catalyst For Culinary SMEs In Makassar

Year: 2024

Type: article

Abstract: Through an open innovation process, this study aims to determine the impact of IT awareness and digital marketing on the performance of SMEs in Makassar City. A sample of 94 SMEs using the Lameshow formula was collected in Makassar City for this study. The study shows that in Makassar City, IT awareness and digital marketing have a substantial and beneficial impact on the openness of innovation processes for SMEs. Given the results of this study, it was found that SMEs in Makassar City should start to increase their information technology awareness and use Digital Marketing for Open Innovation processes to improve their performance.

Source: Jurnal Manajemen

DOI: 10.24912/jm.v28i3.2059

Authors: Johannes Baptista Halik, Maria Yessica Halik

Institution: Universitas Kristen Indonesia Paulus

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: gold

Estimated APC paid: $98