Work

Exploratory factor of green entrepreneurial intention towards sustainable startup operation

Year: 2024

Type: article

Abstract: This study tries to identify the factors inﬂuencing sustainability in green entreperenurial start-up. Thus, the goal of the research was to recognize the factors inﬂuencing sustainability in green entreperenurial start-up., use the Theory Planned Behaviour approach to analyze the interrelationship among these factors and develop conceptual startup green entreperenurial framework using Structural Equation Modeling. As a result, this goal will assist start-up industry managers and practitioners in better understanding the interactions of enablers and identifying critical enablers that inﬂuence the sustainability in green entreperenurial start-up. A knowledge gap exists in how startups, especially in developing economies with less institutional support, can navigate sustainability challenges. There's a clear need for detailed empirical research to explore into these issues. In research methodology side It also emphasizes the importance of ensuring research validity through methods like AMOS-SEM for robustness checks in the models. The researcher could intgrate other theory to measure sustainable business acceptance. Previously the study focusses on sustainability in start-up operations 4.0 but the researcher extends the research on Green entrepreneurial Intention toward Sustainable Startup operations.

Source: Edelweiss Applied Science and Technology

DOI: 10.55214/25768484.v8i6.2740