Year: 2024
Type: article
Abstract: This research aims to find out how to formulate communication strategies and evaluations in employee recruitment at Foundation A. A descriptive qualitative approach with a constructivism paradigm. The research sample was job applicants using a purposive sampling method. The research data analysis process was carried out using method triangulation and data source triangulation. Based on the research results, the recruitment process carried out by Foundation A is still carried out normatively. Employer branding and company reputation have an important role in attracting potential job applicants to join Foundation A
Authors: Kadia Sandi, Catur Nugroho, Martha Tri Lestari
Institution: Telkom University
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404016903