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An Empirical Study on the Impact of Personal Privacy Information on Enterprise Precision Marketing Benefits

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: IEEE Information Technology, Networking, Electronic and Automation Control Conference (ITNEC)

DOI: 10.1109/itnec60942.2024.10733256

Authors: Jianming Zhou, Peng Dai, Xiaobin Wang, Zhengguang Wu, Chengyan Zhang, Lei Liu, Jiamin He, Kang Wang

Institutions: China United Network Communications Group (China), Shenzhen Polytechnic University

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404037085

FWCI:

Cites: 1

Cited by:

Related to: 10