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Digital social entities, valuable communities: How digitalization enables value co-creation for social enterprises

Year: 2024

Type: article

Abstract: Enterprises prioritizing social issues over profit maximization can lead to value co-creation, especially in marginalized and unprivileged communities. In this regard, this paper explores underlying theoretical mechanisms that tie digitalization and value co-creation together for social entrepreneurship's development. The article aims to identify how digitalization enables value co-creation for social enterprises. We conduct multiple case studies, have 11 in-depth face-to-face interviews with social entrepreneurs from Azerbaijan and synthesize the findings from primary and secondary data. As a result, we reveal that digitalization enables value co-creation for social entrepreneurship through a new phenomenon, which we call Data-driven Social Co-creation (DSC), and its subcategories such as efficiency, resource mobilization, feedback loops and data utilization. Finally, we recommend the DSC framework which shows the relationship between digitalization and value co-creation in social entrepreneurship, and which is the main theoretical contribution to the social entrepreneurship literature. Additionally, we provide a research agenda on the respective research field.

Source: Society and Economy

DOI: 10.1556/204.2024.00015

Author: Hikmat Mursalzade

Institution: Corvinus University of Budapest

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $970