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Entry Order, Performance, and Geography: the Case of the Convenience‐store Industry in Japan

Year: 2024
Type: article
Abstract: Entry‐order effects on economic profits have not been extensively studied due to data limitations. This article empirically examines these effects on revenues and costs using a structural approach without requiring information on accounting profits and costs. Utilizing panel data from Japan's convenience‐store industry, I apply a two‐step estimator for many geographic markets. The results reveal that whereas early entrants gain 4.8% more revenue at the outlet level, subsequent entrants benefit from a 7.6% and 5.8% reduction in variable and expansion costs. Simulations suggest initial benefits from delayed entry, but these may dissipate over time, particularly in rapidly growing markets.
Language: English
Open Access status: green
OpenAlex ID: W4404044561
FWCI: 0.354
Cites: 102
Cited by: 1
Related to: 10