Work

Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research

Year: 2024

Type: article

Study design: Systematic Review

Source: Journal of Services Marketing

DOI: 10.1108/jsm-06-2024-0299

Authors: Ruud Wetzels, Martin Wetzels, Jos G.A.M. Lemmink, Dhruv Grewal, Volker Kuppelwieser

Institutions: The University of Sydney, Ecole des Hautes Etudes Commerciales du Nord, Maastricht University, University of Bath, Babson College, Tecnológico de Monterrey, NEOMA Business School

Language: English

Topic: Gaze Tracking and Assistive Technology

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4404047029

FWCI: 0.588

Cites: 94

Cited by: 2

Related to: 10