Work

Individual differences in acceptance of direct load control

Year: 2024

Type: article

Abstract: Consumer acceptance of direct load control is becoming increasingly important as energy systems transition towards greater reliance on intermittent renewable energy sources. Testing a comprehensive model of attitudinal and socio-economic determinants of direct load control acceptance across Europe (survey sample N = 5,970) reveals that attitudes and beliefs specific to direct load control acceptance (social and personal norms, anticipated emotions, and outcome efficacy beliefs) predict acceptance, whereas more general attitudinal variables and socio-economic characteristics play no or only a secondary role. These findings substantially improve our understanding of direct load control acceptance and ultimately provide new directions for the design of soft policy measures to encourage uptake of direct load control services.

Source: Energy and Buildings

DOI: 10.1016/j.enbuild.2024.115009

Authors: Stepan Vesely, Christian A. Klöckner

Institution: Norwegian University of Science and Technology

Language: English

Topic: Smart Grid Energy Management

Subfield: Electrical and Electronic Engineering

Field: Engineering

Domain: Physical Sciences

SDG: Affordable and clean energy

Open Access status: hybrid

Estimated APC paid: $4,180