Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the effect of perceived usefulness and perceived ease of use on ShopeePay usage. This research uses a quantitative associative approach with a purposive sampling technique, where respondents are the people of Mataram city aged 17-35 years. Data were collected through questionnaires from 105 respondents and analyzed using multiple linear regression. The results of the study show that perceived usefulness has a positive and significant effect on ShopeePay usage, while perceived ease of use does not have a significant effect on ShopeePay usage.
Source: Jurnal Riset Mahasiswa Akuntansi
Authors: Baiq Inten Diah Witari, Nina Karina Karim
Institution: University of Mataram
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404076184