Work

The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak: The Mediating Effect of Consumption Value

Year: 2024

Type: article

Abstract: The COVID-19 pandemic has significantly affected the medical tourism sector. This study examines the evolution of medical tourists' expectations, specifically emphasizing the impact of consumer value variables on these expectations and the determinants influencing their propensity to visit to Kuching, Sarawak, Malaysia. The research elucidates the decision-making processes of medical tourists through the application of push and pull motivational theory. It utilizes partial least squares approach, based on a comprehensive literature analysis and data gathered from 708 medical tourists. The findings yield significant theoretical insights concerning consumption value, augment the current literature on healthcare services by reinforcing a health service framework, and present pragmatic recommendations for healthcare providers, policymakers, and other stakeholders striving to establish Sarawak as a leading medical tourism destination in the post-pandemic era

Source: International Journal of Academic Research in Business and Social Sciences

DOI: 10.6007/ijarbss/v14-i11/23341

Authors: Yap Chu Chang, Norazirah Hj Ayob

Institution: Universiti Malaysia Sarawak

Language: English

Topic: Global Healthcare and Medical Tourism

Subfield: General Health Professions

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: diamond

Funder: Strong