The Impact of Marketing Activities through Business Events on Corporate Image and Behavioral Intentions
Year: 2024
Type: article
Study design: Observational Study
Source: Korea Trade Exhibition Review
Authors: 한림국제대학원대학교 융합서비스경영학과 석사, Boamsik SON, Eun-Joo Yoon
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404092490