Effects of AI Marketing (AIM) of Small Businesses on Competitive Advantage Performance and Continuous Use Intention by Mediating Absorption Capabilities
Year: 2024
Type: article
Authors: (주)아이온대표, Myung-Seb Son, Eun-Kyoung Lee, Ik-Su Kim, Su-Yeon Son, Sung-Su Shin, Young-Sik Bak, Seok-Dong Song, Hyo-sik Tae
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4404116567