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Exploration of the Reform and Development Ideas of Enterprise Marketing in the Environment of Economic Globalization

Year: 2024

Type: article

Abstract: With the acceleration of economic globalization, the marketing environment of enterprises has undergone profound changes. This paper aims to discuss the challenges, change trends and the corresponding development ideas of enterprise marketing under the background of economic globalization. By analyzing the opportunities and challenges brought about by globalization, combined with the latest market trends and cases, we put forward the innovation and practice direction of enterprises in the marketing strategy. This paper aims to provide theoretical support and practical guidance for enterprises to cope with the global competition.

Source: Modern Economics & Management Forum

DOI: 10.32629/memf.v5i5.2906

Author: Yongming Chen

Institution: Hainan Vocational University of Science and Technology

Language: English

Topic: Globalization, Economics, and Policies

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404141121

FWCI:

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