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Analysis of Jambal Roti Product Development, Case Study at the Original Jambal Roti Kiosk "SR" Pangandaran

Year: 2024

Type: article

Abstract: Pangandaran Regency is a leading salted fish production center in Indonesia, with jambal roti salted fish as a superior product that uses manyung fish as raw material. This study aims to analyze the development of jambal roti products by SR MSMEs in Pangandaran. Qualitative data analysis methods with two types of data, namely primary data and secondary data. Primary data was obtained through observation, while secondary data was obtained from literature studies and documentation. The results show that the product development strategy is carried out by applying the technology of storage machines or Chest Freezers, the use of vacuum machines and sealers for packing products, developing packaging innovations, and developing marketing techniques carried out online.

Source: Asian Journal of Advanced Research and Reports

DOI: 10.9734/ajarr/2024/v18i11792

Authors: Junianto, Nury Nurmalasari, Gyn Gyn Yulianyndyaz, Rizki Yudha Ramadan

Institution: Padjadjaran University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Zero hunger, Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4404142624

FWCI:

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