Weaponized Virality: The Harris Campaign’s TikTok Dramaturgy
Year: 2024
Type: article
Abstract: Kamala Harris is the first American Presidential Candidate to understand TikTok. Both her personal feed and campaign feed demonstrate this understanding. This essay will unpack what it means to create TikTok native content, and how Harris is doing so on TikTok.
Source: Public humanities.
DOI: 10.1017/pub.2024.28
Author: Danielle Rosvally
Institution: University at Buffalo, State University of New York
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,550
OpenAlex ID: W4404146248