Work

Ideal-self avatar or real-self avatar? The influence of consumer self-avatar preferences on their behavior in the retail metaverse context

Year: 2024

Type: article

Study design: Observational Study

Source: Current Psychology

DOI: 10.1007/s12144-024-06886-6

Authors: Yajun Lin, Fengyi Deng

Institution: Chongqing Technology and Business University

Language: English

Topic: Virtual Reality Applications and Impacts

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

Funder: Chongqing Youth Science and Technology Talent Training Project

Award: G6834080981

OpenAlex ID: W4404147637

FWCI: 2.348

Cites: 37

Cited by: 8

Related to: 10