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Study on Paths for External Communication and Marketing Strategy of Shu Embroidery in the New Era

Year: 2024

Type: article

Abstract: As a treasure of Chinese traditional embroidery art, Shu embroidery has important artistic, cultural and social value. However, in the process of international market promotion, Shu Embroidery faces the challenge of external communication and marketing strategy. Therefore, it is necessary to display the unique charm and artistic value of Shu embroidery through multiple channels such as in-depth exploration of the cultural connotation of Shu embroidery, upgrading the brand, optimizing the industrial management and training professional talents, so as to enhance its global popularity and promote its spread and development in the international market.

Source: World Journal of Education and Humanities

DOI: 10.22158/wjeh.v6n5p245

Authors: Rui Li, Yu Kuang, Rui Xing, Guohui Rao

Institution: Chengdu University of Information Technology

Language: English

Topic: Cultural and Communication Design Research

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

Funders: Chengdu University of Information Technology, Chengdu University

OpenAlex ID: W4404149189

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