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Analysis on the Problems and Countermeasures of Digital Live Streaming and Sales of Citrus in Meishan City

Year: 2024

Type: article

Abstract: This article mainly studies the problems and countermeasures of digital live streaming of citrus in Meishan City. By analyzing the current situation of citrus resources and government support for agricultural products in Meishan City, this paper explores the development status of digital live streaming and sales of citrus in Meishan City. At the same time, through the analysis of the survey and statistics on digital live streaming sales of citrus in Meishan City through a questionnaire survey, the existing problems were revealed, including low visibility, uneven live streaming content and quality, and imperfect after-sales service. In response to the existing problems, this article proposes corresponding countermeasures and suggestions from aspects such as brand image, infrastructure construction, after-sales service, and digital marketing.

Source: Forum on research and innovation management.

DOI: 10.18686/frim.v2i6.4694

Authors: Lei Mei, Na Tang, Zhu Zeng*

Institution: Geely University of China

Language: English

Topic: Digitalization and Economic Development in Agriculture

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404150394

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