Marketing agility during deep uncertainty using a sensemaking perspective: the performance influence of digitization and government intervention in retail healthcare
Year: 2024
Type: article
Authors: Gary Eckstein, Anup Shrestha, Fiona Russo
Institution: University of Southern Queensland
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404182534