Work

Gameful experience and consumers’ intention to continue using running apps: the roles of brand attitude and negative online reviews

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2024-0682

Authors: Hemin Song, Kyungyeol Anthony Kim, Yuchen Guo, James J. Zhang

Institutions: Beijing Sport University, Kongju National University, University of Georgia

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404182745

FWCI: 3.101

Cites: 88

Cited by: 4

Related to: 10