Work

Experience Economy: Concept and Focus on Small Businesses

Year: 2024

Type: conference-paper

Abstract: The research examines how the experience economy impacts customer satisfaction in micro-enterprises, highlighting tools such as SERVQUAL and customer experience. Although the application of these strategies is limited in small businesses, they are essential to building customer loyalty and driving growth. Implementing these practices requires strategic planning and understanding consumer needs.

DOI: 10.56238/icongresssevenappliedsocialsciences-015

Author: Ana Katiussa Wunder

Institution: Universidade Federal Fluminense

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: gold

OpenAlex ID: W4404187065

FWCI: 1.005

Cites:

Cited by: 1

Related to: 10