Work

Unlocking Opportunities : The Advantages of Franchising for the Franchisee.

Year: 2024

Type: article

Abstract: Franchising is a popular business model that allows individuals to operate a business under the established brand and operational framework of an existing company (the franchisor). This research paper explores the advantages of franchising for franchisees, highlighting factors such as brand recognition, training and support, operational efficiencies, and access to financing. The findings indicate that franchising provides a structured path for entrepreneurship with a higher likelihood of success compared to independent business ventures.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2024.v06i06.29930

Author: ROLLIC BENZAMIN DASS -

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4404187224

FWCI:

Cites:

Cited by:

Related to: 10