Quality Dimensions of Travel Products: A Research Perspective
Year: 2024
Type: article
Abstract: This paper also explores the impacts and benefits of enhancing the quality of travel products using the four dimensions: conformity, durability, design innovation and improvement, and brand image.. It is found that high-quality travel products can not only improve tourists' satisfaction and promote word-of-mouth communication but also enhance brand image and market competitiveness, thus driving the development of related industries(Khan, M. S., et al. (2020). However, the improvement of travel product quality also faces many challenges, such as homogenized competition in the market, insufficient professionalism of service personnel, and lack of brand strategy. In response to these problems, this paper proposes future directions for research and practice, including strengthening product innovation and formulating a systematic brand-building strategy. By synthesizing the research on China's travel product quality, this paper aims to provide valuable references for academics and the industry and to provide theoretical support and practical guidance for improving travel product quality.
Authors: Wilhelmina D. Lazatin -, Xiaohua Qin -
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404187316