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Membangun Kapasitas Pokdarwis: Pelatihan Pengelolaan Wisata Interaktif Dam Kembar yang Berkelanjutan di Desa Ajung

Year: 2024

Type: article

Abstract: Tourism is a potential sector that can drive local economic growth, especially in rural areas that are rich in natural and cultural beauty. Ajung Village, with ecotourism potential in the Twin Dam Tourism area, has formed a Pokdarwis (Tourism Awareness Group) to manage and develop the tourist destination. To support effective tourism management and promotion, training and capacity building for Pokdarwis was conducted, which included tourism management and the application of digital technology. The training activities included an introduction to the Widamar ecotourism concept, promotion strategies, and the use of technology such as websites and augmented reality. The results showed a significant increase in Pokdarwis' understanding, with the average post-test score increasing compared to the pre-test, indicating that the training was successful in improving Pokdarwis' knowledge and skills in tourism management and promotion. The implementation of digital technology in tourism promotion also provides added value in efforts to attract tourists to Ajung Village.

Source: Jurnal Pengabdian Masyarakat Nusantara (JPMN)

DOI: 10.35870/jpmn.v4i2.3207

Authors: Muhammad Zuama Al Amin, Nurul Hadits, Silvi Maulani, Fahrobby Adnan

Institution: Universitas Jember

Language: English

Topic: Community-based Tourism Development and Sustainability

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, Quality education

Open Access status: diamond

OpenAlex ID: W4404189121

FWCI:

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