Personal Innovation, Optimism, Electronic Word of Mouth, and Perceived Factors Affect the Behavioral Intention to Adopt QR Code Payments
Year: 2024
Type: article
Study design: Observational Study
Source: Review of Marketing Science
Authors: Loi Nguyen-Tan, Phuong Viet Le-Hoang
Institution: Industrial University of Ho Chi Minh City
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404191836