Work

Testing readiness of adoption of blockchain technology in tracking the authenticity of organic coffee

Year: 2024

Type: article

Abstract: This study aims to analyze the readiness for adopting blockchain technology in tracking the authenticity of organic coffee to provide added value to consumers and producers of coffee considering technological advances in the Supply Chain. This study combines the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM). An online questionnaire with eligible respondents is used to collect data which is then processed using Smart PLS 4.0 software. The data analysis method used is quantitative. The findings indicate that every explanatory variable has a positive impact on the dependent variable, suggesting that consumer adoption of blockchain technology depends on simplicity, advantage, and positive attitude toward technology use.

Source: Facta universitatis - series Electronics and Energetics

DOI: 10.2298/fuee2401053n

Authors: Septian Nudin, Marko Suvajdzic, Petar Lukovac, Dusan Barac, Bozidar Radenkovic

Institutions: University of Florida, University of Belgrade

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDGs: Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4404193328

FWCI: 2.247

Cites: 13

Cited by: 6

Related to: 10