Empirical Study on the Influencing Factors of Cultural Space Communication Effect in Lou Di City
Year: 2024
Type: article
Study design: Observational Study
Abstract: In the rapidly evolving media landscape, subcultural communication has attracted much attention. However, due to its long duration and low entertainment value, it struggles to create a lasting impact on collective and social memory. This research explores the potential of physical cultural spaces as a new avenue for effective cultural communication. Through quantitative research, the study focuses on the factors influencing the communication impact of public cultural spaces in Lou Di City. The results indicate that attributes such as attention-grabbing, engagement, innovation, ambiance, uniqueness, relevance, clarity, usefulness, recommendations, and satisfaction significantly influence the communication impact of cultural spaces. These findings can guide the enhancement and theoretical reconstruction of cultural spaces.
Source: Journal of Ecohumanism
Authors: Ye Hong, Prakaikavin Srijinda
Institution: Suan Sunandha Rajabhat University
Language: English
Subfield: Urban Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404193350