Year: 2024
Type: article
Abstract: О. М. Головко, к. т. н., доцент, доцент кафедри технології і організації ресторанного господарства, Ужгородський торговельно-економічний інститут Державного торговельно-економічного університету Г. В. Пучкова, студент другого курсу магістратури, Одеський інститут ПрАТ"ВНЗ "Міжрегіональна Академія управління персоналом" Л. І. Удворгелі, к. т. н., доцент, доцент кафедри готельно-ресторанної та музейної справи, Мукачівський державний університет СУЧАСНІ ТЕХНОЛОГІЇ ТА ЗАСАДИ ОРГАНІЗАЦІЇ КРАФТОВОГО РЕСТОРАННОГО БІЗНЕСУThe craft restaurant business is a promising sector that, due to its continuous development in line with changing consumer preferences, holds significant growth potential even in the face of challenges posed by Russia's full-scale invasion of Ukraine.So, although by the end of May 2022, 37% of public catering establishments in Ukraine had closed, and the restaurant sector lost up to 60% of its workforce and 50% of its profits, craft restaurant businesses did not suffer as much.Thus, the article aims to study modern technologies and principles that contribute to the successful organization of the craft restaurant business.The study confirms that а significant role in creating development opportunities for craft restaurant businesses is played by the following key features of their operations: uniqueness, product quality, signature recipes, handmade craftsmanship, and a distinctive atmosphere.Due to these distinct features, craft restaurant businesses stand out favorably from regular dining establishments.It has been proven that digital transformation (enabling the creation of interactive menus and online ordering, online table reservation platforms, and mobile loyalty apps), kitchen innovations (such as modern kitchen equipment, packaging, and food storage technologies), advancements in delivery (food delivery services, customer service, queue management), and marketing (social media, content marketing, personalized marketing) are key factors driving development.It is noted that these areas, in terms of the informational and technological focus of the craft restaurant business, define the foundations of their operations.It has been demonstrated that the informational and technological focus shapes the internal processes of craft restaurant businesses and their interactions with the external environment through organizational and technical solutions.These solutions impact order delivery processes, online reservations, partnerships with local producers, and the creation of unique experiences.According to the outlined points, the prospects for further research involve identifying optimal development strategies for craft restaurants, considering regional characteristics, seasonality, and macroeconomic factors, which is an important task for future studies.
Source: Agrosvit
Authors: O. Holovko, H. Puchkova, L. Udvorheli
Language: English
Topic: Culinary Culture and Tourism
Subfield: Food Science
Domain: Life Sciences
Open Access status: diamond
OpenAlex ID: W4404199155