A Study on Consumers' Willingess to Pay for Paid OTT Broadcasting of Professional Sports Using the Value-based Adoption Model (VAM)
Year: 2024
Type: article
Study design: Observational Study
Authors: Jae-Hyuk Cha, Jung-Min Lee
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404222299