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Comunicação pública, emoções e afetos: estratégias de comunicação de universidades federais no Instagram

Year: 2024

Type: article

Abstract: This study reflects on public communication based on the platform society. It analyzes the discourse of Brazilian federal public universities on Instagram by focusing on strategies for capturing emotion and forming emotion in persuasive speech. Results found the mobilization of affections around the speaker (ethos) and the audience (pathos) without dispensing with public communication information (logos).

Source: Organicom

DOI: 10.11606/issn.2238-2593.organicom.2024.224375

Authors: Sendi Chiapinotto Spiazzi, Rejane de Oliveira Pozobon

Institution: Universidade Federal de Santa Maria

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404240467

FWCI: 0.861

Cites:

Cited by: 1

Related to: 10