Work

ESG e tecnologia: como empresas divulgam aspectos ambientais, sociais e de governança no mundo digital?

Year: 2024

Type: article

Abstract: This study aims to verify corporate actions to disseminate environmental, social, and governance practices in the digital world. It was supported by discussions on environmental, social, and governance practices; technology, and communication. The identification of the most responsible companies (2013-2022) was carried out using the corporate reputation business monitor, especially Natura, Itaú Unibanco, and Grupo Boticário. To analyze the pages about environmental, social, and governance practices, the platforms Semrush and SimilarWeb measured statistics and audiences, whereas Nielsen’s 10 heuristics guided the evaluation of user experience.

Source: Organicom

DOI: 10.11606/issn.2238-2593.organicom.2024.220551

Authors: Luiz Alberto de Farias, Rafael Vergili, Roberta Beatriz Attene

Institutions: Universidade de São Paulo, Universidade Metodista de São Paulo

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4404240487

FWCI:

Cites:

Cited by:

Related to: 10