Work

A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi

Year: 2024

Type: article

Abstract: This article seeks to investigate how safety and security affect consumers’ tendency to use electronic wallets in Hanoi. The study was conducted based on data using Google Forms, with a total of 237 valid responses. For data analysis, this research employs quantitative techniques using SPSS 22 and AMOS 25 software. The results demonstrate that safety and security positively impact four factors in the following order: financial benefits (β = 0.853; p = 0.000), brand image (β = 0.830; p = 0.000), technology function (β = 0.708; p = 0.000), social influence (β = 0.589; p = 0.000). Particularly risk perception (β = –0.192; p = 0.013) is a factor that is inversely affected, whereby greater safety and security result in reduced perceived risk. The results also show that only social influence (β = 0.408; p = 0.000) and brand image (β = 0.172; p = 0.000) influence the willingness to adopt e-wallets. Therefore, the safety and security only indirectly influence the tendency to use e-wallets through two variables: social influence and brand image. The study provides recommendations for e-wallet service providers, identifies limitations, and suggests future research directions.

Source: Innovative Marketing

DOI: 10.21511/im.20(4).2024.08

Authors: Mi Vu Ha Cong, Cuong Hung Nguyen, Lien Thuy Nhu, The Tuan Tran

Institution: University Of Transport Technology

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: gold

Estimated APC paid: $641