Year: 2024
Type: article
Abstract: The rapid evolution of digital technologies has impacted small businesses, posing both challenges and opportunities. This article explores the critical elements and strategies necessary for small businesses to successfully integrate digital transformation into their operations. Through an analysis of benefits, such as increased efficiency and improved customer engagement, and challenges, including financial limitations and skill gaps, this paper outlines actionable recommendations for small enterprises to thrive in a digital ecosystem. The findings emphasize the strategic value of digital tools, customer-centric approaches, and adaptability for sustaining competitiveness in an unpredictable market.
Author: Mariyah Desai
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404246319