Work

The Benefits—and Costs—of Behavioral Mimicry: Applications in Marketing, Sales, and Therapy

Year: 2024

Type: book-chapter

Abstract: Previous research on the so-called Chameleon effect and other studies on more general mimicry indicate that mimicking another person’s gestures, mannerisms, and speech (whether intentionally or not) leads to several profound social consequences without awareness that mimicry took place (Chartrand and Bargh, J Personality Soc Psychol 76:893–910, 1999). This chapter reviews research on mimicry as a nonconsciously employed mechanism by focusing on the consequences of mimicry. Thereby, we will review positive as well as negative consequences that take place within and beyond the mimicry dyad.

Source: Springer eBooks

DOI: 10.1007/978-3-031-62634-0_13

Authors: Wojciech Kulesza, Tanya Chartrand

Institutions: Uniwersytet SWPS, Duke University

Language: English

Topic: Action Observation and Synchronization

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: hybrid

Funder: Center for Molecular Medicine Cologne, University of Cologne

OpenAlex ID: W4404248174