A Study on Restaurant Brand Selection Attributes Using Modified IPA : Targeting Restaurant Franchise Company A
Year: 2024
Type: article
Study design: Observational Study
Source: 외식경영연구
Authors: The Foodservice Management Society Of Korea, Won-Sik Choi, Do-Ryeong Ko, Yong-Jun Jo, Kyu-Eun Park
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4404251071