Translation of catch phrases in an audiovisual text
Year: 2024
Type: article
Abstract: The article discusses the problem of interlinguistic and intercultural transfer of winged words (catch phrases) in an audiovisual text of the Soviet period. The source of the material is the Russian motion picture "Moscow Does Not Believe in Tears" and its translation into English (subtitling), the material is 34 winged words (catch phrases) which were selected with verification based on Internet sources. The purpose of the research is to study the methods/techniques of transferring catch phrases in audiovisual translation (subtitling) from Russian into English, as well as to analyze the results obtained from the point of view of preserving the characteristics inherent in catch phrases and preserving the national cultural component. The main methods are the method of continuous sampling, the method of comparative analysis, the method of contextual analysis, etc. The direction of the translation (Russian-English translation) and the approach chosen by the authors indicate the novelty of the research. Having analyzed the translation of catch phrases, the authors made observations regarding the methods/techniques used which contributed to conveying meaning and complying with the norms of audiovisual translation, as well as to the conclusions that a partial loss of cultural information may occur during translation and that in a situation where a film subsequently becomes a precedent text, postediting may be required, as the conditions of how the text/part of the text functions in the linguoculture of the original language change. The results may be of interest to specialists in the field of audiovisual translation, as well as to philologists, linguists, and to ordinary readers who are interested in translation studies and/or cinematography.
Source: Litera
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404293184