Work

Perceptions of CSR initiatives as a strategic driver in strengthening relationships among banks and Italian consumers: an empirical approach in the Italian banking context

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-07-2023-0386

Authors: Marco Barone, Candida Bussoli, Danilo Conte, Lucrezia Fattobene, Domenico Morrone

Institution: University of Rome Tor Vergata

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404329476

FWCI: 2.404

Cites: 117

Cited by: 7

Related to: 10