Work

Drivers of brand love for organic wine brands: moderating role of ethnocentrism

Year: 2024

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2024-0088

Authors: Seema Bhardwaj, Kishalay Adhikari

Institutions: Symbiosis International University, International Management Institute

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404331425

FWCI: 3.04

Cites: 113

Cited by: 4

Related to: 10