Year: 2024
Type: article
Abstract: This article aims to explore the dynamics of business in the digital era and the disruptive impact of information technology on companies. Through literature analysis, this study identifies technologies such as AI and big data that are used to improve efficiency and innovation. The results show that the integration of information technology in business models improves productivity and customer experience. This article emphasizes the importance of developing skills and organizational culture that support innovation as the key to facing disruptive challenges. This article provides valuable insights for companies in formulating adaptation strategies amidst global business changes.
Source: Neptunus
Authors: Kirani Salsabila, Agussalim Agussalim
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4404337661