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Study on the Presentation of China's National Image in the Opening and Closing Ceremonies of Hangzhou Asian Games from the Perspective of Semiotics

Year: 2024

Type: article

Abstract: In the presentation of international image, shaping the country with the help of the language of cultural symbols has also become an important way of cross-cultural communication in today's era. The Hangzhou Asian Games has become a widely acclaimed event both at home and abroad, and one of its essences lies in the fact that it has skillfully borrowed many cultural symbols with consensus, realizing a high state of dialogue in the international communication arena.

Source: International Journal of Education and Social Development

DOI: 10.54097/2sjrvw82

Authors: Yi Jiang, Nuo Chen, Haibo Wang, Rui Lu

Language: English

Topic: Semiotics and Representation Studies

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4404338077

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