Year: 2024
Type: article
Study design: Observational Study
Abstract: This research investigates consumer perception towards the Jio network, which has transformed the Indian telecommunications landscape since its 2016 launch.Offering affordable data and free voice calls, Jio's market entry spurred a paradigm shift in consumer expectations and usage.The study assesses factors influencing consumer attitudes, including service quality, pricing, network coverage, and brand image, while examining how these elements impact customer satisfaction and loyalty.By comparing Jio with other telecom providers, the study provides insights into Jio's competitive advantages and challenges.Using a sample of 120 respondents and both primary and secondary data, the study's findings underline Jio's strong brand positioning but also highlight areas for improvement in service quality and customer support.This research is valuable for understanding the evolving telecom market and guiding strategic planning for enhanced customer satisfaction and loyalty.
Authors: Mr. S. V. Praveen, Lavanya S
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4404387149