Work

Strategic approaches for pharmaceutical distributors to create brand equity in the unorganized pharma retail industry in emerging economies

Year: 2024

Type: article

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-04-2023-0029

Author: Pradeep Kumar Ponnamma Divakaran

Institution: École Supérieure de Commerce de Rennes

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404417347

FWCI: 0.515

Cites: 106

Cited by: 1

Related to: 10