Work

Enterprise marketing models: Mechanisms of digital transformation

Year: 2024

Type: article

Source: Finance research letters

DOI: 10.1016/j.frl.2024.106485

Authors: Yang Cheng, Jingyi Zhao

Institutions: Wuhan Polytechnic University, Hubei University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404450083

FWCI: 4.407

Cites: 20

Cited by: 10

Related to: 10