Work

Data Integration Techniques for Cross-Platform Analytics

Year: 2020
Type: article
Abstract: This paper highlights various data integration techniques that I applied when implementing cross Platform analysis including ETL integration techniques, API integration and real-time integration techniques. This looks at examples from Netflix, Amazon and Uber how these enable organisations to aggregate information from various sources for decisions, customisation and business operations. The consequence of concerning working discussed in this paper is an evaluation of the potentials of effective data integration and presenting it as a crucial factor towards the realization of competitiveness and innovation.
Language: English
Open Access status: diamond
OpenAlex ID: W4404453788
FWCI: 1.988
Cites: 13
Cited by: 18
Related to: 10