Year: 2024
Type: article
Study design: Observational Study
Abstract: Comedy films continue to thrive in Chinas film market, and the genre is breaking out of its original form with innovative reforms. In addition, the market for realistic films is further expanding in China. The film Successor, which was released in mainland China this summer, became a hot topic during its release. This paper examines Chinese audiences reactions to social realities reflected in Successor through the survey. The audience is the most important factor in determining the success of a film, so it is extremely important to pay attention to the audiences comments and reactions to a film. Comedy films are the audiences favorite genre and realism is a popular theme at the moment, combining the two produces a surprising effect. Social media is an important channel for film distributors to promote their films, but some issues are discussed more negatively on the internet. The film, as a relatively pure vehicle, can better reflect the real situation.
Author: Quan Gu
Institution: Nanjing University of the Arts
Language: English
Topic: Cinema and Media Studies
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404489235