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Do Generative AI Models Output Harm while Representing Non-Western Cultures: Evidence from A Community-Centered Approach

Year: 2024
Type: conference-paper
Abstract: Our research investigates the impact of Generative Artificial Intelligence (GAI) models, specifically text-to-image generators (T2Is), on the representation of non-Western cultures, with a focus on Indian contexts. Despite the transformative potential of T2Is in content creation, concerns have arisen regarding biases that may lead to misrepresentations and marginalizations. Through a Non-Western community-centered approach and grounded theory analysis of 5 focus groups from diverse Indian subcultures, we explore how T2I outputs to English input prompts depict Indian culture and its subcultures, uncovering novel representational harms such as exoticism and cultural misappropriation. These findings highlight the urgent need for inclusive and culturally sensitive T2I systems. We propose design guidelines informed by a sociotechnical perspective, contributing to the development of more equitable and representative GAI technologies globally. Our work underscores the necessity of adopting a community-centered approach to comprehend the sociotechnical dynamics of these models, complementing existing work in this space while identifying and addressing the potential negative repercussions and harms that may arise as these models are deployed on a global scale.
DOI: 10.1609/aies.v7i1.31651
Language: English
Subfield: Safety Research
Open Access status: green
Award: PURPOSE: ARTIFICIAL INTELLIGENCE (AI) IS WIDESPREAD IN TODAY'S SOCIETY, WITH AI ALGORITHMS BEING INCREASINGLY RELIED ON TO MAKE CONSEQUENTIAL DECISIONS ABOUT INDIVIDUALS. ALTHOUGH THERE WAS INITIAL OPTIMISM THAT AI APPLICATIONS WOULD MAKE A MORE EFFICIENT AND FAIR SOCIETY, ANECDOTAL EXAMPLES OF BIASED OUTCOMES IN AI APPLICATIONS NOW ABOUND FROM DOMAINS AS WIDE AS WEB SEARCH, MACHINE TRANSLATION, UNIVERSITY ADMISSIONS, RESUME SCREENING, AND JOB CANDIDATE ASSESSMENT. YET, BEYOND THESE ANECDOTES, THERE REMAINS NO COMPREHENSIVE STUDY THAT EXAMINES (1) HOW THE EXTENT OF BIASES IN GENERAL-PURPOSE MODALITY REPRESENTATIONS THAT AI RELIES ON PROPAGATE TO DOWNSTREAM DECISIONS, (2) HOW BIASED AI DECISIONS INTERACT WITH THE BIASES OF HUMANS-IN-THE-LOOP, AND (3) HOW AI-MEDIATED OUTCOMES IMPACT THE BIASES OF FUTURE GENERATIONS OF AI MODELS. THE PROPOSED RESEARCH SEEKS TO ADDRESS THESE NEEDS, THEREBY CONTRIBUTING TO NIST'S TRUSTWORTHY AND RESPONSIBLE AI EFFORTS. ACTIVITIES TO BE PERFORMED: IN THIS PROJECT, THE PROPOSERS WILL ANALYZE THE IMPACT OF BIASED GENERAL-PURPOSE MACHINE REPRESENTATIONS GENERATED VIA UNSUPERVISED MACHINE LEARNING ON THE AUTOMATED DECISIONS OF SUPERVISED MACHINE LEARNING ALGORITHMS THAT RELY ON STRUCTURED DATA IN THE EMPLOYMENT DOMAIN. AS A STARTING POINT, THE PROPOSERS WILL FOCUS ON GENDER AND RACIAL BIAS IN RESUME SCREENING AND JOB CANDIDATE ASSESSMENT, AN APPLICATION DOMAIN WITH CLEAR CONSEQUENCES FOR LIFE'S OPPORTUNITIES AND OUTCOMES. THE PROPOSERS WILL DEVELOP A BIAS PROPAGATION AND INTERACTION AUDIT FRAMEWORK THAT GENERALIZES ACROSS MODALITIES, BIAS TYPES, AND APPLICATION DOMAINS. EXPECTED OUTCOMES: THE PROPOSED RESEARCH WILL CONDUCT TWO COMPLEMENTARY STUDIES TO ANSWER THE FOLLOWING IMPORTANT QUESTIONS: (1) GIVEN THAT BIAS REFLECTED FROM SOCIETY TO LARGE-SCALE DATASETS GETS EMBEDDED IN GENERAL-PURPOSE MACHINE REPRESENTATIONS USED FOR PROCESSING DATA, HOW DOES REPRESENTATIONAL BIAS PROPAGATE TO DOWNSTREAM APPLICATIONS? (2) HOW ARE HUMANS-IN-THE-LOOP COLLABORATING WITH AI IN DECISION MAKING AFFECTED BY THE BIASED OUTCOMES OF MACHINES,GIVEN THEIR OWN IMPLICIT BIASES? THE RESEARCH STUDIES SUPPORTED BY THIS GRANT WILL BE PUBLISHED IN THE SCIENTIFIC LITERATURE, SPECIFICALLY BY CONTRIBUTING PAPERS ON AN ANNUAL BASIS AT ARTIFICIAL INTELLIGENCE AND FAIRNESS VENUES FOR COMPUTER AND INFORMATION SCIENCES. INTENDED BENEFICIARIES: SOCIOTECHNICAL ARTIFICIAL INTELLIGENCE (AI) SYSTEMS WITH HUMANS-IN-THE-LOOP MAKE CONSEQUENTIAL DECISIONS ABOUT INDIVIDUALS IN SCENARIOS THAT DETERMINE LIFE'S OPPORTUNITIES AND OUTCOMES. DEVELOPING METHODS AND METRICS TO MEASURE HOW THE BIASES OF SOCIETY, AI, AND HUMANS-IN-THE-LOOP INTERACT IN DECISION MAKING WILL PROVIDE QUANTITATIVE EVIDENCE ON THE IMPACT OF AI ON SOCIETY. THIS PROJECT WILL BENEFIT THE GENERAL PUBLIC BY PROVIDING MUCH-NEEDED RESEARCH TO SUPPORT DEVELOPING STANDARDS FOR IDENTIFYING AND MANAGING BIAS IN AI. FAIR WITH HARMFUL BIAS MANAGED IS A KEY CHARACTERISTIC OF TRUSTWORTHY AI AS DEFINED IN NIST'S AI RISK MANAGEMENT FRAMEWORK, THEREFORE THIS BIAS RESEARCH WILL CLEARLY BENEFIT NIST'S LARGER TRUSTWORTHY AND RESPONSIBLE AI PROGRAM AND ADVANCE THE STATE-OF-THE-ART FOR BIAS EVALUATIONS IN AI SYSTEMS. SUBRECIPIENT ACTIVITIES: THERE ARE NO PLANNED SUBAWARDS.
OpenAlex ID: W4404518526
FWCI: 17.81
Cites:
Cited by: 38
Related to: 10