Year: 2024
Type: article
Abstract: When implementing a union campaign, the message and the messenger are, of course, essential components. The tone and style of the messaging is significant as well. However, even more important is understanding how that messaging can be most effective and most persuasively received. This is an essential part of an effective campaign.
DOI: 10.1002/mare.31135
Language: English
Topic: Labor Movements and Unions
Subfield: Public Administration
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4404526847