Work

Employee Engagement in the Creative Industry Sector of North Sumatra: Analyzing Work-Life Balance Stimulants and Perceived Organizational Support

Year: 2024

Type: article

Abstract: Employee engagement in the creative industry in North Sumatra is an important concern, considering the contribution of this sector to the regional and national economy. The creative industry, which is full of innovation and high dynamics, requires competent human resources and a strong emotional attachment and commitment to work. This study analyzes factors influencing employee engagement, especially through the work-life balance and perceived organizational support approaches. Using quantitative research methodology, this study aims to identify the relationship between these two factors and employee engagement in the creative industry sector in North Sumatra. The number of samples used was 210 respondents, as determined by the purposive sampling method. The study's results confirmed that work-life balance and perceived organizational support positively and significantly affect employee engagement. These findings are expected to provide insight for companies in designing more effective and sustainable human resource management strategies, especially in this innovation and creativity-oriented sector.

Source: International Journal of Business Law and Education

DOI: 10.56442/ijble.v5i2.912

Authors: Kevin Indajang, Melkyory Andronicus, Lenny Dermawan Sembiring, Marthin Hutler Ambarita, Acai Sudirman

Institutions: Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Universitas Prima Indonesia

Language: English

Topic: Employee Performance and Management

Subfield: Human Factors and Ergonomics

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4404548635

FWCI: 2.119

Cites:

Cited by: 1

Related to: 10