Convergence and Transmedia of the Main Newspapers of The Andean Community of Nations
Year: 2024
Type: article
Abstract: Objective: To study digital convergence and transmediality in the main newspapers of the Andean Community of Nations (CAN). Theoretical Framework: The analysis of convergence is framed from Salaverría's postulations, and transmediality from Jenkins' theory of the seven principles. Method: The methodology used is mixed. The sample is the four newspapers with the most web popularity within the CAN. The behavior of the use of its web platform was observed. Registering the dynamics of the demanded technological innovation and experimentation according to the narrative needs of their social profiles. Results and Discussion: Among the results, it was evident that the newspapers comply with the seven principles of the transmedia narrative and that they converge through interactive links with the existing media. Research implications: It is analyzed how the Internet has configured the multiple forms of narratives in online newspapers. The change in these media has been seen in the way of reporting because it establishes a new format for production, dissemination and consumption. Originality / Value: The study shows that convergence and the transmedia condition in these media is of vital importance for subsistence in the face of the digital age, presenting a significant originality and value for the dynamics of newspapers in the digital sphere.
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4404575147