Work

SMEs and digital marketing: A perspective of behavioral reasoning theory

Year: 2024

Type: article

Study design: Observational Study

Source: Tourism and Hospitality Research

DOI: 10.1177/14673584241300600

Authors: Naveed Ahmad, Hafiz Muhammad Wasif Rasheed

Institutions: Tun Hussein Onn University of Malaysia, Hubei University Of Economics, Law and Business College of Hubei University of Economics

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4404576358

FWCI: 2.656

Cites: 64

Cited by: 7

Related to: 10